Yet again Facebook had re-evaluated its offerings to Facebook page administrators by adding features that were previously only available using third party apps. The most noticeable change is that page administrators are now able to assign individual administrator roles and schedule posts.
There is now doubt that users will welcome this latest development. In total there are five new roles to assign. In rank order of the most responsibility, they are Manager, Content Creator, Moderator, Advertiser and Insight Analyst.
The Manager position has the most duty. They are able to send messages, create posts, ads and view insights. The Manager is the only admin who can access admin roles. The ‘Insight Analyst’ has the least permissions, able only to view insights.
Check out the tick chart below to see all the posts and their jobs!
Pepsi has publicised its first, ever global campaign that is set to launch next week. The initiative headed up by the slogan, ‘Live for Now’, is based on the brand’s new global positioning. ‘Live for Now’ aims to encourage and inspire Pepsi fans to live life in the moment and to the fullest, through a range of global pop culture and social media platforms.
To start this crusade, yesterday PepsiCo launched ‘Pepsi Pulse’, a new social media-driven interactive dashboard for everything cool going on right now. Its purpose is to be a digital embodiment of the ‘Live for Now’ tagline. The multimedia hub will operate in real-time, serving up trending pop culture content, entertainment news and customer deals. In true Pepsi style, the campaign is set to involve a host of A-list celebs, who will apparently visit the site and post their own content on i
Pepsi has identified social media as one of its biggest tools in this campaign. The theory behind it being the deeper the company is within popular culture trends, the better the company does. They have realised that people are caring more about the experience itself rather than who’s behind it. The new form of advertising is content and that’s the driving force behind this new machine.
If you haven’t already, check out the new P&G London 2012 Olympic Games film. We love our mums even more now!
Tomorrow is the Queen’s 85th birthday and to celebrate that, today she is attending the traditional Royal Maundy Service at Westminster Abbey. Now, it is hard to believe that after all these years of ruling our country, how our Queen wants to ‘celebrate’ this special day is by going on an official visit. Obviously the Queen is not your ordinary eighty five year old woman, but thinking about this did raise the question, can you genuinely call it ‘celebrating’?
With the Diamond Jubilee only round the corner, it is easy to see the country’s excitement growing (for the double bank holiday if nothing else). Nevertheless, as more jubilee themed merchandise and events appear on the shelves and in the papers, the roses stop smelling so sweet. The well-wishing phrases like, ‘celebrate the Jubilee with us’ are quickly turning into promotional tag lines. Of course, in many cases it is genuine excitement and festivity behind the sentiments. As part of the Diamond Jubilee celebrations, a giant collage of the Queen was beamed onto the front of Buckingham Palace. The colourful image was made up of 200,000 British schoolchildren’s self-portraits. Children from all over the UK had their drawings transformed into digital images which were then used to form the royal montage.
Conversely, celebrity chef’s Mark Flanagan and Heston Blumenthal have launched a Diamond Jubilee picnic range. The hamper will be served to ten thousand lucky picnickers at the Jubilee concert in June. Products like this beg the question, is this celebrating or simply cashing in? Although the specially designed snacks are not yet available in stores, who is to say they won’t be in the near future?
Ultimately, there is nothing to stop companies riding off the back of the Jubilee but for those who are fans of the ever popular monarchy, the celebration of the Queen’s reign is genuinely a special occasion and it would be sad to mar such a time with distasteful and over egged marketing.